01Active work
AI transformation
Redesigning workflows, choosing tools and partners, and setting the rules for how AI is used day to day.
Business transformation / AI / Enterprise innovation
AI isn’t the transformation.Changing how businesses work is.
Amila Pathirana leads AI and business transformation at BBDO Sri Lanka. Before that he founded GamerTech inside MAS Holdings, raised USD 3.5M and sold performance wear for gamers in the US and Europe.
- Associate Vice President & Business Transformation Director, BBDO Sri Lanka
- Founder & CEO, GamerTech, 2019 to 2025
- Visiting Lecturer, MSc Digital Transformation
- 20+years inside large organisations and new ventures
- 3.5MUSD raised for GamerTech, 2019 to 2025
- 300+postgraduate students taught
- 2024Esports Innovation Award, Esports Trade Association
- 2026Shortlisted, Best AI Solution in Media, National AI Awards
Venture building
A performance wear brand for gamers, built inside an apparel group.
GamerTech raised USD 3.5M, sold in the US and Europe, and took the Magma Glove to market at PAX East 2024.
Selected work
Four pieces of work, and Amila’s part in each.
02In closed beta
LazySuzy
An AI platform that reads market signals and carries them through to strategy and creative.
03Confidential
Social intelligence
A listening and reporting capability built with specialist technology partners. Details stay confidential.
04Former venture
GamerTech
A performance wear brand for gamers, built inside MAS Holdings. USD 3.5M raised, sold in the US and Europe.
Start here
Where would you like to start?
Hiring for a senior role
Review Amila’s record in transformation and venture building, then share the mandate.Discuss a roleLeading a transformation or AI programme
Describe where progress has slowed and what you have tried.Discuss advisory workPlanning an event or a programme
Send the audience, the topic and the date.Invite Amila to speak
Track record
Recognition and press
- Esports Innovation Award, 2024 Esports Industry Awards (Esports Trade Association, USA), for GamerTech
- Shortlisted finalist, Best AI Solution in Media, National AI Awards 2026, for LazySuzy
- Speaker, CPD programme on AI, NEXT Campus and SLITPA-UAE, 2026
Featured in
- EsportsNext Podcast
- TechTalk360
- PR Newswire
- Dignitas
- Textile World
- Just Style
- The Gamers Change Lives Podcast
In pictures
From the GamerTech years.
The Magma Glove in its display case. 
GamerTech apparel on show at a trade-show stand. 
On the show floor at CES 2022. 
The Magma display at a gaming event.
How Amila works
Three habits he brings to a transformation.
- 01
Start with how the work is done.
Before recommending a tool, he looks at how a team makes its decisions today and where a better decision would change the result.
- 02
Name the owner.
Every workflow he redesigns ends with one person responsible for each decision. Without that, a pilot stays a pilot.
- 03
Stay through adoption.
He writes the business case, picks the partners and designs the operating model, then stays until people are using it.
Insights
Short notes from the work.
On AI pilots, adoption, and what a large organisation can learn from a start-up.
- AI & Operating Models
Before the next AI pilot, decide who owns the work
A pilot needs clarity about the workflow, the review process, and the person accountable for the result. Start there before choosing the tool.
Read the article - Enterprise Innovation
Bring startup learning into the enterprise
Faster learning starts with a clear question, a bounded test, and permission to act on the result. Established organisations can create those conditions.
Read the article - Leading Transformation
Adoption needs more than a launch
The work continues after a new system goes live. People need time, support, and clear responsibilities to make it part of everyday practice.
Read the article
Hiring, seeking advice or planning an event?
Send Amila Pathirana a short note about the role, the challenge or the event.