LazySuzy
An AI platform that reads market signals and carries them through to strategy and creative.
Selected work
Active work
I lead AI and workflow transformation at BBDO Sri Lanka. This page covers my role and the way I work. The programme itself is confidential.
Illustrative modelDrawn to explain the approach. It shows no real data.
At a glance
Lead, AI and business transformation.
Most large organisations now have people using AI tools. Far fewer have changed the workflow around the tool.
A licence changes what one person can do. It leaves open who approves the work, who owns the result and how a team knows it is good.
I redesign workflows with the teams that run them. I choose tools and technology partners, set how AI output is reviewed and governed, and stay through adoption.
The aim is a way of working that outlasts the pilot, with a named owner for each decision.
What I took from it
I count a pilot as finished when one named person owns the decision it was meant to improve.
NoteProgramme details are confidential to my employer. This page shows no figures because none are cleared for publication.
An AI platform that reads market signals and carries them through to strategy and creative.
A listening and reporting capability built with specialist technology partners. Details stay confidential.
A performance wear brand for gamers, built inside MAS Holdings. USD 3.5M raised, sold in the US and Europe.