Selected work
My experience spans business transformation, new venture development, digital strategy, and growth. This featured story explores the connection between enterprise resources and venture execution.
Venture building · Product development · Market entry
GamerTech brought apparel expertise into a new consumer category through the Magma Glove, a performance wearable for gamers and esports athletes. My work on the venture connected product development, brand building, and market entry within MAS Holdings.
Aligning priorities, decision-making, workflows, and capability so teams can deliver a business ambition.
Connecting customer understanding, product choices, positioning, and market entry.
Helping people apply transformation concepts to the decisions they face in their own organizations.