01Active work
AI transformation
Redesigning workflows, choosing tools and partners, and setting the rules for how AI is used day to day.
Selected work
In closed beta
From market signals to strategy and creative.
LazySuzy is an AI platform for brand teams. It is in closed beta with a limited group of users and is not generally available.
- 01Listen
- 02Understand
- 03Create
- 04Execute
- 05Learn
Illustrative modelDrawn to explain the approach. It shows no real data.
Dashed lines mark design intent, not results.At a glance
Product lead: concept, business case, technology partner selection, roadmap and adoption.
- Recognition
- Shortlisted finalist, Best AI Solution in Media, National AI Awards 2026
The problem
Brand teams often start a strategy from a blank prompt and research that is months old.
What it does
LazySuzy reads market and social signals and carries them through to strategy and creative, so a team starts from current evidence instead of a blank page.
The loop it is built around is to listen, understand, create, execute and learn. That is the design intent. This page does not report results from it.
What I did
I conceived LazySuzy and lead it end to end. I wrote the business case, led the choice of technology partner and own the roadmap and adoption.
What I took from it
Start an AI product from a decision someone has to make.
NoteLazySuzy is in closed beta. This page describes what it is designed to do and reports no pilot results, customer numbers or screenshots.
More selected work
02Confidential
Social intelligence
A listening and reporting capability built with specialist technology partners. Details stay confidential.
03Former venture
GamerTech
A performance wear brand for gamers, built inside MAS Holdings. USD 3.5M raised, sold in the US and Europe.